Panasonic accroît son engagement dans les TV HD LCD VIERA

[Thierry P.]

Communiqué de Panasonic fourni durant le C.E.S.

PANASONIC INCREASES COMMITMENT TO VIERA® LCD HD FLAT PANEL TELEVISIONS

2008 LCD- TV Line Now Under The VIERA Sub-Brand, Increased to Five Models, Adds New 37-Inch Screen Size 1080p Full HD Model

Las Vegas, NV (January 6, 2008) – Panasonic Corporation of North America, the principal U.S. subsidiary of Matsushita Electric Industrial Co., Ltd. (NYSE:MC), announced today an expansion of its already impressive LCD flat panel line to five displays, highlighted by the introduction of a new screen size – the 37-inch1 class LCD televison with 1080p full HD capability. Continuing its commitment to flat panel HDTVs, Panasonic also announced that its entire line of HDTV flat panel televisions will come under the VIERA® umbrella, thereby creating a consistent marketing program that is built upon the superior picture quality and consistent premium design of these displays.

The five LCD VIERA LCD televisions are divided into two distinct series, both of which feature an improved Native contrast ratio of 1200:1 and a 10,000:1 Dynamic ratio; Game Mode; an SD memory Card slot; HDMI connections; VIERA Link™ and a PC input that is featured in two models, the TC-37LZ800 and the TC-32LZ800. VIERA Link is Panasonic’s unique easy-to-use functionality that enables users to control HDMI connected Blu-ray, DVD and home theater products with one VIERA remote controller. Game Mode is a value added feature that increases the enjoyment of playing video games by minimizing the time lag when displaying the games images on a flat panel TV, while the SD Memory card slot, a distinctive strength of Panasonic’s 2007 HDTV flat panels, allows the user to view digital still images from their camera on a large-screen TV.

The 2008 LCD VIERA line debuts with two 720p models- the 26-inch class TC-26LX85 and the 32-inch class TC-32LX85. Both models include three HDMI connections that enable multi product connectivity via the VIERA Link connection. Also spotlighted in this series is Panasonic’s first 37-inch class LCD VIERA televison, the TC-37LZ85, with 1080p full-HD quality.

Panasonic’s Premium VIERA line of LCDs features two new models, the 32-inch class TC-32LZ800 and the debut of the 37-inch class TC-37LZ800. These two panels add the following features – Digital Cinema Color Re-mastering, a technology that allows for color reproduction that meets the Hollywood DCI2 standard- DCI color reproduction enables the VIERA Displays to realize the colors that are essential for movies; four HDMI connections that provide VIERA Link to enable the consumer to operate multiple VIERA Link equipped components with one remote; a PC input; BBE VIVA Surround sound and the one sheet of glass appearance design.

“The introduction of the new 37-inch class screen size signals Panasonic’s total commitment to flat panel high definition displays. Now our VIERA line encompasses both our Plasma and LCD models, all with the same new cosmetic,” said Dennis Eppel, Panasonic Vice President, Panasonic Display Products Company. “We have always believed that the choice of TV technologies is application based – how and where you will be watching the TV. In a bright environment and for sets 37 inches and smaller, we feel LCD is a terrific solution. We also feel that by employing the VIERA brand to identify Panasonic’s high definition flat panel TVs, combined with our history of innovations, will give Panasonic a competitive advantage.”